A spokesperson with any name won’t be as charming : the phonetic effect of spokesperson name and gender on personality evaluations
Alicia Kulczynski, Stacey Brennan, Jasmina Ilicic
| Year of publication: |
2021
|
|---|---|
| Authors: | Kulczynski, Alicia ; Brennan, Stacey ; Ilicic, Jasmina |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 2, p. 221-239
|
| Subject: | Spokesperson | Phonetic symbolism | Personality | Gender | Names | Geschlecht |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00218-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012487261