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~person:"Bresciani, Sabrina"
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Bresciani, Sabrina
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New brand
logo
design
: customers' preference for brand name and icon
Bresciani, Sabrina
;
Del Ponte, Paolo
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 375-390
Persistent link: https://www.econbiz.de/10011799018
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