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~person:"Brettel, Malte"
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Social Web
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Brettel, Malte
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
30
Qiu, Liangfei
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Gu, Bin
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Vrontis, Demetris
17
Walsh, Gianfranco
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
Laurell, Christofer
16
Stieglitz, Stefan
16
Xie, Tian
16
Asongu, Simplice
15
Bigné Alcañiz, J. Enrique
15
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International journal of innovation management
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Journal of advertising research
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Research policy : policy, management and economic studies of science, technology and innovation
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ECONIS (ZBW)
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1
The role of social media for radical innovation in the new digital age
Fischer, Denise
;
Prasuhn, Jacqueline Isabelle
;
Strese, …
- In:
International journal of innovation management
25
(
2021
)
7
,
pp. 2150075-1-2150075-41
Persistent link: https://www.econbiz.de/10012704493
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2
Social capital and the digital crowd : involving backers to promote new product innovativeness
Eiteneyer, Nils Martin
;
Bendig, David
;
Brettel, Malte
- In:
Research policy : policy, management and economic …
48
(
2019
)
8
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012298335
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3
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
4
What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Brettel, Malte
;
Reich, Jens-Christian
;
Gavilanes Laso, …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011296209
Saved in:
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