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~person:"Breuer, Christoph"
~person:"Cobbs, Joe B."
~person:"Dalakas, Vassilis"
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Search: subject:"Kultursponsoring"
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Sponsoring
24
Sponsorship
24
Sportmarketing
15
Sports marketing
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8
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8
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8
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8
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sponsorship
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Breuer, Christoph
Cobbs, Joe B.
Dalakas, Vassilis
Bruhn, Manfred
40
Cornwell, T. Bettina
33
Jensen, Jonathan A.
26
Hermanns, Arnold
25
Nufer, Gerd
22
Woisetschläger, David
20
Cobbs, Joe
15
Mazodier, Marc
15
Scheinbaum, Angeline Close
15
Carrillat, François A.
13
Lacey, Russell
13
Grohs, Reinhard
12
O'Reilly, Norm
12
Koronios, Konstantinos
11
Marwitz, Christian
11
Bühler, André W.
9
Astous, Alain d'
8
Backhaus, Christof
8
Biscaia, Rui
8
Meenaghan, John A.
8
Rumpf, Christopher
8
Schnittka, Oliver
8
Spais, George S.
8
Ahlert, Dieter
7
Bagusat, Ariane
7
Glogger, Anton
7
Hummel, Marlies
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Plewa, Carolin
7
Schwaiger, Manfred
7
Bortoluzzi Dubach, Elisa
6
Bouchet, Adrien
6
Burmann, Christoph
6
Dietl, Helmut
6
Dimitropoulos, Panagiotis
6
Filis, George N.
6
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Journal of business research : JBR
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
International journal of sport finance
2
Journal of advertising research
2
The journal of business & industrial marketing
2
Applied economics
1
Business horizons
1
International journal of sports marketing & sponsorship
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
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Psychology & marketing
1
Services marketing quarterly
1
Strategies in sports marketing : technologies and emerging trends
1
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ECONIS (ZBW)
24
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1
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
2
The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen
;
Dalakas, Vassilis
;
Chen, Johnny
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
Saved in:
3
The sponsorship performance cycle : longitudinal evidence of sponsors' contribution to Formula One team achievement
Cobbs, Joe B.
;
Jensen, Jonathan A.
;
Tyler, B. David
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10012797122
Saved in:
4
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
5
Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league
Renier, Olivier
;
Dalakas, Vassilis
;
Melancon, Joanna …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
Saved in:
6
Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response
Breuer, Christoph
;
Boronczyk, Felix
;
Rumpf, Christopher
- In:
Journal of business research : JBR
133
(
2021
),
pp. 309-316
Persistent link: https://www.econbiz.de/10012590294
Saved in:
7
Introduction to special issue on sport marketing and sponsorship
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of business research : JBR
124
(
2021
),
pp. 695-697
Persistent link: https://www.econbiz.de/10012494003
Saved in:
8
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
9
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
10
The effect of sponsorship portfolio size on brand choice : an experimental approach
Breuer, Christoph
;
Dallmeyer, Sören
;
Rumpf, Christopher
; …
- In:
Applied economics
53
(
2021
)
10
,
pp. 1200-1211
Persistent link: https://www.econbiz.de/10012425459
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