Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Year of publication: |
2021
|
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Authors: | Tyler, B. David ; Cobbs, Joe ; Nichols, Bridget Satinover ; Dalakas, Vassilis |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 124.2021, p. 708-719
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Subject: | Fan psychology | Rivalry | Schadenfreude | Sponsor sincerity | Sport marketing | Sport sponsorship | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Profisport | Professional sports | Sport | Sports | Konsumentenverhalten | Consumer behaviour |
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