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~person:"Breuer, Christoph"
~person:"Cobbs, Joe B."
~person:"King, Brian"
~subject:"Revenue"
~subject:"Wahrnehmung"
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Search: subject:"Kultursponsoring"
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Wahrnehmung
Sponsoring
20
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20
Sportmarketing
11
Sports marketing
11
Advertising effects
6
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6
Konsumentenverhalten
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6
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Breuer, Christoph
Cobbs, Joe B.
King, Brian
Rumpf, Christopher
3
Dietl, Helmut
2
Wicker, Pamela
2
Araújo, Elton Gean
1
Aroean, Lukman
1
Boronczyk, Felix
1
Byon, Kevin
1
Chakauya, Leonard
1
Chang, Ching-Hung
1
Choi, Jungsil
1
Christoph, Breuer
1
Close, Angeline
1
Cornwell, T. Bettina
1
Cottingham, Michael
1
Dietl, Helmut M.
1
Dudzik, Thade
1
Ferrier, Susan
1
Garavan, Thomas N.
1
Gearity, Brian
1
Giraldi, Janaina de Moura Engracia
1
Gröppel-Klein, Andrea
1
Harrison, Tina
1
Kahn, Barbara E.
1
Koronios, Konstantinos
1
Lacey, Russell
1
Leng, Ho Keat
1
Lough, Nancy
1
Lourenção, Marina Toledo de Arruda
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Maxwell, Heather
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Menon, Satya
1
Myer, Duane W.
1
Ntasis, Lazaros
1
Oliveira, Jorge Henrique Caldeira de
1
Pamela, Wicker
1
Phiri, Thabo
1
Phua, Yi Xian Philip
1
Prabandari, Yayi Suryo
1
Rocha, Patrícia Ianelli
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International journal of sport finance
1
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of travel and tourism marketing
1
Working papers / Institute for Strategy and Business Economics, University of Zurich
1
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ECONIS (ZBW)
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1
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
2
The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Breuer, Christoph
;
Dietl, Helmut
;
Weingartner, Christian
; …
-
2010
Persistent link: https://www.econbiz.de/10009304384
Saved in:
3
Tourist perceptions of event-sponsor brand fit and sponsor brand attitude
Shu, Shih-Tung
;
King, Brian
;
Chang, Ching-Hung
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011387031
Saved in:
4
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
5
The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Wicker, Pamela
;
Weingärtner, Christian
;
Breuer, Christoph
- In:
International journal of sport finance
7
(
2012
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10009693651
Saved in:
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