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~person:"Breuer, Christoph"
~person:"Cobbs, Joe B."
~subject:"Marketing management"
~subject:"Revenue"
~subject:"Wahrnehmung"
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Search: subject:"Kultursponsoring"
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Breuer, Christoph
Cobbs, Joe B.
Cornwell, T. Bettina
8
Bruhn, Manfred
7
Jensen, Jonathan A.
5
Kiendl, Stephanie C.
5
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1
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
2
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
3
Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Turner, Brian A.
- In:
Business horizons
59
(
2016
)
2
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011451875
Saved in:
4
The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Breuer, Christoph
;
Dietl, Helmut
;
Weingartner, Christian
; …
-
2010
Persistent link: https://www.econbiz.de/10009304384
Saved in:
5
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
6
The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Wicker, Pamela
;
Weingärtner, Christian
;
Breuer, Christoph
- In:
International journal of sport finance
7
(
2012
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10009693651
Saved in:
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