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~person:"Breuer, Christoph"
~person:"Cobbs, Joe B."
~subject:"Television advertising"
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Television advertising
Sponsoring
18
Sponsorship
18
Sportmarketing
11
Sports marketing
11
Advertising effects
5
Consumer behaviour
5
Konsumentenverhalten
5
Sport
5
Sports
5
Werbewirkung
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Sport event
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Sportveranstaltung
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Fernsehwerbung
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Motorsport
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Visual perception
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Visuelle Wahrnehmung
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Arbeitsgruppe
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Brand
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Brand management
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Deutschland
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Einnahmen
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Equestrian sports
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Germany
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Markenartikel
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Marketing management
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Marketingmanagement
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Perception
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Resource-based view
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Ressourcenorientierter Ansatz
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Revenue
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Sport organization
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Sportorganisation
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Team
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Television
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sport sponsorship
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Breuer, Christoph
Cobbs, Joe B.
Boerman, Sophie C.
2
Jensen, Jonathan A.
2
Neijens, Peter C.
2
Olson, Erik L.
2
Reijmersdal, Eva A. van
2
Rumpf, Christopher
2
Thjømøe, Hans Mathias
2
Bijmolt, Tammo H. A.
1
Cauberghe, Verolien
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Chatterjee, Prabirendra
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Cobbs, Joe
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Harms, Bianca
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Hoekstra, Janita Cornelia
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Hudders, Liselot
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Meyers, Cynthia B.
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Pauw, Pieter de
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Schläfer, Josephine
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of advertising research
1
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ECONIS (ZBW)
3
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The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
2
Predicting return on investment in sport sponsorship : modeling brand exposure, price, and ROI in Formula One automotive competition
Jensen, Jonathan A.
;
Cobbs, Joe B.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10010481182
Saved in:
3
The viewer's reception and processing of sponsorship information in sport telecasts
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 521-531
Persistent link: https://www.econbiz.de/10009706389
Saved in:
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