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~person:"Breuer, Christoph"
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Visual perception
4
Visuelle Wahrnehmung
4
Advertising effects
3
Consumer behaviour
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Konsumentenverhalten
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Perception
3
Sponsoring
3
Sponsorship
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Sportmarketing
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Television
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Breuer, Christoph
Grewal, Dhruv
14
Wedel, Michel
11
Hackl, Franz
10
Kummer, Michael E.
10
Winter-Ebmer, Rudolf
10
Zulehner, Christine
10
Pieters, Rik
9
Roggeveen, Anne L.
9
Campo, Katia
8
Nordfält, Jens
8
Breugelmans, Els
7
Goomas, David T.
7
Melewar, T. C.
7
Otterbring, Tobias
7
Rodrik, Dani
7
Teller, Christoph
7
Willems, Kim
7
Akresh, Richard
6
Comi, Alice
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Davison, Jane
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Dennis, Charles
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Garaus, Marion
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Kazianga, Harounan
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Ladeira, Wagner Junior
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Lunardo, Renaud
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Noble, Stephanie M.
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Ronft, Steffen
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Santini, Fernando de Oliveira
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Wagner, Udo
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Warren, Samantha
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Behe, Bridget K.
5
Bigné Alcañiz, J. Enrique
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Biswas, Dipayan
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Bultez, Alain V.
5
Chebat, Jean-Charles
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Giraldi, Janaina de Moura Engracia
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Jiang, Yuwei
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International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Psychology & Marketing
1
Strategies in sports marketing : technologies and emerging trends
1
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ECONIS (ZBW)
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EconStor
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1
Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions
Breuer, Christoph
;
Rumpf, Christopher
;
Boronczyk, Felix
- In:
Psychology & Marketing
38
(
2021
)
5
,
pp. 896-907
. Soccer fans' (n = 11) arousal, emotional valence, and
visual
attention to sponsors while watching live soccer broadcasts were …
Persistent link: https://www.econbiz.de/10012620978
Saved in:
2
Predicting consumer gaze hits : a simulation model of
visual
attention to dynamic marketing stimuli
Rumpf, Christopher
;
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
111
(
2020
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
Saved in:
3
Game play and the effectiveness of sponsor signage :
visual
attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
4
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
5
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
Saved in:
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