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~person:"Breuer, Ralph"
~person:"Martí-Parreño, José"
~person:"Netemeyer, Richard G."
~person:"Pepels, Werner"
~person:"Unger, Fritz"
~subject:"Marketing management"
~subject:"Target group"
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Marketing management
Target group
Advertising media
13
Werbeträger
13
Advertising planning
8
Werbeplanung
8
Kommunikation
4
Marketing
4
Mediaplanung
4
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4
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3
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Communication
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Breuer, Ralph
Martí-Parreño, José
Netemeyer, Richard G.
Pepels, Werner
Unger, Fritz
Blakeman, Robyn
3
Kerbache, Laoucine
3
Lee, Janghyuk
3
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2
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
UTB / Betriebswirtschaftslehre
1
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ECONIS (ZBW)
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Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
2
Short-and long-term effects of online advertising : differences between new and existing customers
Breuer, Ralph
;
Brettel, Malte
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 166-166
Persistent link: https://www.econbiz.de/10009569262
Saved in:
3
Marketingkommunikation
Pepels, Werner
-
2011
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009159530
Saved in:
4
Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
-
5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
Saved in:
5
Mediaplanung : Methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
)
-
2007
-
5., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515366
Saved in:
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