Spokescharacters
Judith Anne Garretson Folse, Richard G. Netemeyer, and Scot Burton
| Year of publication: |
2012
|
|---|---|
| Authors: | Folse, Judith Anne Garretson ; Netemeyer, Richard G. ; Burton, Scot |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 1, p. 17-32
|
| Subject: | Fernsehwerbung | Television advertising | Markenartikel | Brand | Markenimage | Brand image | Zahlungsbereitschaftsanalyse | Willingness to pay | Zielgruppe | Target group | Medienwirkung | Media effect | Werbeträger | Advertising media | Werbeplanung | Advertising planning |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009536717