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~person:"Brexendorf, Tim Oliver"
~person:"Davies, Gary"
~person:"He, Hongwei"
~subject:"Business-to-business marketing"
~subject:"Firmenimage"
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Brexendorf, Tim Oliver
Davies, Gary
He, Hongwei
Balmer, John M. T.
5
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European journal of marketing : EJM
5
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ECONIS (ZBW)
5
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1
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
2
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
3
Corporate misconduct and the loss of trust
Davies, Gary
;
Olmedo-Cifuentes, Isabel
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1425-1447
Persistent link: https://www.econbiz.de/10011609144
Saved in:
4
Corporate identity anchors : a managerial cognition perspective
He, Hongwei
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 609-625
Persistent link: https://www.econbiz.de/10009567646
Saved in:
5
Business to business branding : external and internal satisfiers and the role of training quality
Roper, Stuart
;
Davies, Gary
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 567-590
Persistent link: https://www.econbiz.de/10003990962
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