Business to business branding : external and internal satisfiers and the role of training quality
Year of publication: |
2010
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Authors: | Roper, Stuart ; Davies, Gary |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 5, p. 567-590
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Subject: | B-to-B-Marketing | Business-to-business marketing | Markenimage | Brand image | Betriebliches Bildungsmanagement | Employer-provided training | Kundenzufriedenheit | Customer satisfaction | Bauwirtschaft | Construction industry |
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