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~person:"Brexendorf, Tim Oliver"
~person:"Rahman, Zillur"
~person:"Sotelo-Duarte, Manuel"
~subject:"Communication"
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Young consumers : insight and ideas for responsible marketers
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Young consumers influence by older generations : developing the construct and scale to measure intergenerational brand influence
Sotelo-Duarte, Manuel
;
Gónzalez-Cavazos, Beatriz
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10014302690
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Markenloyalität durch persönliche Kommunikation : eine dyadische Analyse von Verkäufer-Kunden-Interaktionen am Beispiel der Marke BMW
Brexendorf, Tim Oliver
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927090
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