Young consumers influence by older generations : developing the construct and scale to measure intergenerational brand influence
Manuel Sotelo-Duarte and Beatriz Gónzalez-Cavazos
| Year of publication: |
2023
|
|---|---|
| Authors: | Sotelo-Duarte, Manuel ; Gónzalez-Cavazos, Beatriz |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 3, p. 253-271
|
| Subject: | Brand | Brand loyalty | Brand strategy | Co-shopping | Communication | Consumer socialization | Good impression | Intergenerational influence | Item reduction | Measure validation | Observed behavior | Recommendation | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Generationengerechtigkeit | Intergenerational equity | Markenimage | Brand image | Jugendliche | Youth | Markenartikel | Markentreue | Messung | Measurement | Altersgruppe | Age group |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-06-2022-1539 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302690