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~person:"Bridson, Kerrie"
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Bridson, Kerrie
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Journal of marketing management : MM
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ECONIS (ZBW)
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How do consumers co-create their experiences? : an exploration in the heritage sector
Minkiewicz, Joanna
;
Evans, Jody
;
Bridson, Kerrie
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 30-59
Persistent link: https://www.econbiz.de/10010338665
Saved in:
2
Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty
Bridson, Kerrie
;
Evans, Jody
;
Hickman, Melissa
- In:
Journal of retailing and consumer services
15
(
2008
)
5
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003742277
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