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~person:"Briggs, Elten"
~subject:"Brand management"
~subject:"Marketing management"
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Briggs, Elten
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Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
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