//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brink, René van den"
~person:"Kumar, V."
~person:"Stöllinger, Roman"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Value"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Customer value
6
Kundenwert
6
Beziehungsmarketing
4
Relationship marketing
4
Marketing management
3
Marketingmanagement
3
Betriebliche Kennzahl
1
Cooperative game
1
Customer satisfaction
1
Financial ratio
1
Kooperatives Spiel
1
Kundenzufriedenheit
1
Measurement
1
Messung
1
Performance measurement
1
Performance-Messung
1
Shapley value
1
Shapley-Wert
1
Theorie
1
Theory
1
Transferable utility
1
Transferierbarer Nutzen
1
USA
1
United States
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Book section
Working Paper
84
Graue Literatur
81
Non-commercial literature
81
Arbeitspapier
76
Article in journal
66
Aufsatz in Zeitschrift
66
Research Report
10
Aufsatz im Buch
7
Lehrbuch
4
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Sammelwerk
2
Case study
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
Lehrmittel
1
Textbook
1
more ...
less ...
Language
All
English
7
Author
All
Brink, René van den
Kumar, V.
Stöllinger, Roman
Freeman, R. Edward
15
Reichwald, Ralf
15
Gereffi, Gary
14
Schmeisser, Wilhelm
14
Kurz, Heinz D.
13
Hinterhuber, Hans H.
12
Holtbrügge, Dirk
12
Pietrobelli, Carlo
12
Günther, Thomas
11
Hommel, Ulrich
10
Matzler, Kurt
10
Stahl, Heinz K.
10
Baetge, Jörg
9
Ballwieser, Wolfgang
9
Bruhn, Manfred
9
Huse, Morten
9
Knackstedt, Ralf
9
Locarek-Junge, Hermann
9
Meynhardt, Timo
9
Möslein, Kathrin
9
Pellens, Bernhard
9
Rabellotti, Roberta
9
Theuvsen, Ludwig
9
Wildemann, Horst
9
Zerfaß, Ansgar
9
Brink, Alexander
8
Hachmeister, Dirk
8
Kleinaltenkamp, Michael
8
Lies, Jan
8
Pfaff, Dieter
8
Piller, Frank T.
8
Seuring, Stefan
8
Thomas, Oliver
8
Wicks, Andrew C.
8
Woratschek, Herbert
8
Bamber, Penny
7
Becker, Jörg
7
Burmann, Christoph
7
Böcking, Hans-Joachim
7
Bühner, Rolf
7
more ...
less ...
Published in...
All
Handbook of research on customer equity in marketing
2
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Optimization models with economic and game theoretic applications
1
The Routledge companion to strategic marketing
1
The handbook of marketing research : uses, misuses, and future advances
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer lifetime
value
: what, how, and why
Kumar, V.
;
Rajan, Bharath
- In:
The Routledge companion to strategic marketing
,
(pp. 422-448)
.
2021
Persistent link: https://www.econbiz.de/10012498776
Saved in:
2
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
3
Aggregate- and individual-level customer lifetime
value
Kumar, V.
;
Pansari, Anita
- In:
Handbook of research on customer equity in marketing
,
(pp. 44-76)
.
2015
Persistent link: https://www.econbiz.de/10010483500
Saved in:
4
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
5
Customer lifetime
value
management : strategies to measure and maximize customer profitability
Kumar, V.
;
Rajan, Bharath
- In:
Handbook of marketing strategy
,
(pp. 107-134)
.
2012
Persistent link: https://www.econbiz.de/10009530867
Saved in:
6
An Owen-type
value
for games with two-level communication structure
Brink, René van den
;
Chmelnitskaja, Anna B.
;
Laan, …
- In:
Optimization models with economic and game theoretic …
,
(pp. 179-198)
.
2016
Persistent link: https://www.econbiz.de/10011533450
Saved in:
7
Customer lifetime
value
Kumar, V.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 602-627)
.
2006
Persistent link: https://www.econbiz.de/10003420687
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->