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~person:"Brinson, Nancy H."
~person:"Cui, Xuebin"
~person:"Maseeh, Haroon Iqbal"
~person:"Spann, Martin"
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
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Search: subject_exact:"Podcast advertising"
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Internet marketing
10
Online-Marketing
10
Mobile Marketing
9
Mobile marketing
9
Mobile communications
8
Mobilkommunikation
8
Advertising
7
Mobile Business
7
Mobile business
7
Werbung
7
Advertising effects
6
Consumer behaviour
6
Konsumentenverhalten
6
Werbewirkung
6
Mobile Anwendung
4
Mobile application
4
Mobile advertising
3
Mobile phone
3
Mobiltelefon
3
Innovation adoption
2
Innovationsakzeptanz
2
Japan
2
Podcast advertising
2
Beziehungsmarketing
1
Confidence
1
Coupons
1
Credibility
1
Customer segmentation
1
Development aid
1
Digital goods
1
Digital mobile advertising
1
Digital products
1
Digitale Güter
1
Digitalisierung
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Digitization
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Brinson, Nancy H.
Cui, Xuebin
Maseeh, Haroon Iqbal
Spann, Martin
Shankar, Venkatesh
6
Luo, Xueming
5
Fang, Zheng
4
Ghose, Anindya
4
Dix, Steve
3
Katona, Zsolt
3
Krafft, Manfred
3
Lipsman, Andrew
3
Stephen, Andrew T.
3
Agarwal, Reeti
2
Andrews, Michelle
2
Arnita, Devi
2
Avis, Mark
2
Baek, Tae Hyun
2
Bamoriya, Hemant
2
Bart, Yakov
2
Bernritter, Stefan F.
2
Brandt, Tobias
2
Drennan, Judy
2
Drossos, Dimitris A.
2
Dwivedi, Yogesh Kumar
2
Florido-Benítez, Lázaro
2
Fritz, Wolfgang
2
Fulgoni, Gian M.
2
Gao, Tao
2
Giaglis, George M.
2
Gordon, Brett R.
2
Högberg, Johan
2
Jamieson, Kyle
2
Jerath, Kinshuk
2
Ketelaar, Paul E.
2
Khanfar, Nile M.
2
Kumar, Vikas
2
Lawry, Charles Aaron
2
Lemon, Laura L.
2
Lingenfelder, Michael
2
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of accounting & management information systems : JAMIS
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of management information systems : JMIS
1
Journal of marketing communications
1
Journal of retailing
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ECONIS (ZBW)
11
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1
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10
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11
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date (oldest first)
1
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
2
Consumer response to podcast advertising : the interactive role of persuasion knowledge and parasocial relationships
Brinson, Nancy H.
;
Lemon, Laura L.
;
Bender, Coral
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 971-982
Persistent link: https://www.econbiz.de/10014471164
Saved in:
3
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
4
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
5
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
6
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
7
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
8
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
9
Digital mobile advertising : a pitching research letter
Maseeh, Haroon Iqbal
- In:
Journal of accounting & management information systems …
18
(
2019
)
4
,
pp. 640-646
Persistent link: https://www.econbiz.de/10012139272
Saved in:
10
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
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