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~person:"Brinson, Nancy H."
~person:"Cui, Xuebin"
~person:"Spann, Martin"
~subject:"Mobile advertising"
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
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Mobile advertising
Internet marketing
8
Online-Marketing
8
Mobile Marketing
7
Mobile marketing
7
Mobile communications
6
Mobilkommunikation
6
Advertising
5
Consumer behaviour
5
Konsumentenverhalten
5
Mobile Business
5
Mobile business
5
Werbung
5
Advertising effects
4
Mobile Anwendung
4
Mobile application
4
Werbewirkung
4
Innovation adoption
2
Innovationsakzeptanz
2
Mobile phone
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Mobiltelefon
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Podcast advertising
2
Beziehungsmarketing
1
Confidence
1
Coupons
1
Credibility
1
Customer segmentation
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Development aid
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Digital goods
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Digital products
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Digitale Güter
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Distribution channel
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E-Mail
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E-mail
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E-mail marketing
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Einzelhandel
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Entwicklungshilfe
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Experiment
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Horizontal differentiation
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Brinson, Nancy H.
Cui, Xuebin
Spann, Martin
Ashaduzzaman, Md.
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Bart, Yakov
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Bautista, John Robert
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Billore, Aditya
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Chang, Hsia-Ching
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Goh, Khim Yong
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Grewal, Dhruv
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Griffith, Denni Arli
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Ha, Young
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Hajian, Ava
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Hoeck, Lena
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Im, Hyunjoo
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Jebarajakirthy, Charles
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Kanso, Ali
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Kim, Ki Youn
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Kokkinaki, Flora
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Núñez-Gómez, Patricia
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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ECONIS (ZBW)
2
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An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
2
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
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