//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brinson, Nancy H."
~person:"Spann, Martin"
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Podcast advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
6
Online-Marketing
6
Advertising
5
Werbung
5
Advertising effects
4
Mobile Marketing
4
Mobile marketing
4
Werbewirkung
4
Mobile communications
3
Mobilkommunikation
3
Consumer behaviour
2
Konsumentenverhalten
2
Mobile Business
2
Mobile advertising
2
Mobile business
2
Mobile phone
2
Mobiltelefon
2
Podcast advertising
2
Confidence
1
Coupons
1
Credibility
1
Development aid
1
Digital goods
1
Digital products
1
Digitale Güter
1
E-Mail
1
E-mail
1
E-mail marketing
1
Entwicklungshilfe
1
Experiment
1
Glaubwürdigkeit
1
Japan
1
Kundenbindungsprogramm
1
Loyalty program
1
Marketing management
1
Marketingmanagement
1
Mobile Anwendung
1
Mobile application
1
Mobile promotions
1
Multiasking
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Accompanied by computer file
Article in journal
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Language
All
English
6
Author
All
Brinson, Nancy H.
Spann, Martin
Shankar, Venkatesh
6
Luo, Xueming
5
Fang, Zheng
4
Ghose, Anindya
4
Cui, Xuebin
3
Dix, Steve
3
Katona, Zsolt
3
Krafft, Manfred
3
Lipsman, Andrew
3
Stephen, Andrew T.
3
Agarwal, Reeti
2
Andrews, Michelle
2
Arnita, Devi
2
Avis, Mark
2
Baek, Tae Hyun
2
Bamoriya, Hemant
2
Bart, Yakov
2
Bernritter, Stefan F.
2
Brandt, Tobias
2
Drennan, Judy
2
Drossos, Dimitris A.
2
Dwivedi, Yogesh Kumar
2
Florido-Benítez, Lázaro
2
Fritz, Wolfgang
2
Fulgoni, Gian M.
2
Gao, Tao
2
Giaglis, George M.
2
Gordon, Brett R.
2
Högberg, Johan
2
Jamieson, Kyle
2
Jerath, Kinshuk
2
Ketelaar, Paul E.
2
Khanfar, Nile M.
2
Kumar, Vikas
2
Lawry, Charles Aaron
2
Lemon, Laura L.
2
Lingenfelder, Michael
2
Maseeh, Haroon Iqbal
2
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Electronic markets : the international journal on networked business
1
Journal of consumer marketing
1
Journal of management information systems : JMIS
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer response to podcast advertising : the interactive role of persuasion knowledge and parasocial relationships
Brinson, Nancy H.
;
Lemon, Laura L.
;
Bender, Coral
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 971-982
Persistent link: https://www.econbiz.de/10014471164
Saved in:
2
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
3
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
4
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
5
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
6
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products
Reichhart, Philipp
;
Pescher, Christian
;
Spann, Martin
- In:
Electronic markets : the international journal on …
23
(
2013
)
3
,
pp. 217-225
Persistent link: https://www.econbiz.de/10010195502
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->