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~person:"Briscoe, G."
~person:"Calantone, Roger J."
~person:"Goulding, Ian"
~source:"econis"
~subject:"Innovation"
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Briscoe, G.
Calantone, Roger J.
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European journal of marketing : EJM
3
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ECONIS (ZBW)
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Theoretical lenses and domain definitions in innovation research
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 229-263
Persistent link: https://www.econbiz.de/10009525873
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2
New product development : a literature review
Goulding, Ian
- In:
European journal of marketing : EJM
17
(
1983
)
3
,
pp. 3-30
Persistent link: https://www.econbiz.de/10001037602
Saved in:
3
The market development of new industrial products
Briscoe, G.
;
Cannon, T.
;
Lewis, A. L.
- In:
European journal of marketing : EJM
6
(
1972
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001954106
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