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~person:"Brito, Duarte"
~person:"Indounas, Kostis"
~person:"Kowalkowski, Christian"
~subject:"Dienstleistungssektor"
~subject:"Pricing strategy"
~type:"article"
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Search: subject_exact:"Bundling strategy"
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Dienstleistungssektor
Pricing strategy
Bundling strategy
30
Leistungsbündel
30
Service industry
12
Industrie
10
Manufacturing industries
10
Servitization
9
B-to-B-Marketing
8
Business services
8
Business-to-business marketing
8
Unternehmensdienstleistung
8
Lieferantenmanagement
6
Preismanagement
6
Supplier relationship management
6
Beziehungsmarketing
5
Relationship marketing
5
Service infusion
5
Services
5
Dienstleistung
4
Solutions
4
Business model
3
Dienstleistungsmanagement
3
Dienstleistungsqualität
3
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Geschäftsmodell
3
Industrial services
3
Service innovation
3
Service management
3
Service quality
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Strategic management
3
Strategisches Management
3
Unternehmenserfolg
3
B2B
2
Bilateral bundling
2
Deservitization
2
Dienstleistungsmarketing
2
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2
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2
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15
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Brito, Duarte
Indounas, Kostis
Kowalkowski, Christian
Gebauer, Heiko
8
Raddats, Chris
8
Kohtamäki, Marko
6
Burton, Jamie
5
Parida, Vinit
5
Yang, Feng
5
Baines, Tim
4
Bhargava, Hemant K.
4
Cao, Qingning
4
Chen, Ting
4
Kindström, Daniel
4
Partanen, Jukka
4
Roth, Stefan
4
Armstrong, Mark
3
Benedettini, Ornella
3
Dana, James D.
3
Guo, Xiaolong
3
Lahiri, Atanu
3
Rabetino, Rodrigo
3
Reichwald, Ralf
3
Saccani, Nicola
3
Shang, Jennifer
3
Sousa, Rui
3
Ulaga, Wolfgang
3
Vasconcelos, Helder
3
Wincent, Joakim
3
Zhang, Jun
3
Zolkiewski, Judy
3
Adilov, Nodir
2
Adrodegari, Federico
2
Aloysius, John
2
Anderson, Eric T.
2
Baloglu, Seyhmus
2
Bigdeli, Ali Ziaee
2
Bonnemeier, Sebastian
2
Bullinger, Hans-Jörg
2
Burianek, Ferdinand
2
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Industrial marketing management : the international journal for industrial and high-tech firms
5
The journal of business & industrial marketing
4
Journal of business research : JBR
2
Economics letters
1
Journal of business-to-business marketing
1
The Scandinavian journal of economics
1
The journal of services marketing
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ECONIS (ZBW)
15
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1
Learning to discover value : value-based pricing and selling capabilities for services and solutions
Raja, Jawwad Z.
;
Frandsen, Thomas
;
Kowalkowski, Christian
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 142-159
Persistent link: https://www.econbiz.de/10012257474
Saved in:
2
Navigating disruptive crises through service-led growth : the impact of COVID-19 on Italian manufacturing firms
Rapaccini, Mario
;
Saccani, Nicola
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 225-237
Persistent link: https://www.econbiz.de/10012285359
Saved in:
3
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
4
Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian
;
Gebauer, Heiko
;
Kamp, Bart
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
Saved in:
5
Service growth in product firms : past, present, and future
Kowalkowski, Christian
;
Gebauer, Heiko
;
Oliva, Rogelio
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 82-88
Persistent link: https://www.econbiz.de/10011672015
Saved in:
6
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
7
The adoption of strategic pricing by industrial service firms
Indounas, Kostis
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 521-535
Persistent link: https://www.econbiz.de/10011339892
Saved in:
8
Interfirm bundling and vertical product differentiation
Brito, Duarte
;
Vasconcelos, Helder
- In:
The Scandinavian journal of economics
117
(
2015
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011341297
Saved in:
9
What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian
;
Windahl, Charlotta
;
Kindström, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
Saved in:
10
Bundled discounts : strategic substitutes or complements?
Brito, Duarte
;
Vasconcelos, Helder
- In:
Economics letters
124
(
2014
)
2
,
pp. 278-282
Persistent link: https://www.econbiz.de/10010493636
Saved in:
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