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~person:"Broderick, Amanda J."
~subject:"Arbeitsgruppe"
~subject:"Immigration"
~subject:"Konsumentenverhalten"
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Arbeitsgruppe
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Cultural identity
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Kulturelle Identität
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Multicultural society
4
Multikulturelle Gesellschaft
4
Consumer behaviour
2
Cross-cultural relations
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Internationales Marketing
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Intergroup relations
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Interkulturelle Kompetenz
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Markenimage
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Market segmentation
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Marktsegmentierung
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Broderick, Amanda J.
Demangeot, Catherine
5
Wahhaj, Zaki
3
Bonn, Moritz
2
Docquier, Frédéric
2
García-Alonso, María del Carmen
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Kipnis, Eva
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Pullig, Chris
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Rohn, Anne Susann
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Cheetham, Fiona
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Chuapetcharasopon, Pylin
1
Craig, C. S.
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Craig, C. Samuel
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Gao, Hongzhi
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García‐Alonso, María D. C.
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International marketing review
1
Journal of business research : JBR
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ECONIS (ZBW)
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
2
Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine
;
Broderick, Amanda J.
;
Craig, C. S.
- In:
International marketing review
32
(
2015
)
2
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011296982
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