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~person:"Broderick, Amanda J."
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Consumer behaviour
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Cross-cultural relations
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Cultural identity
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Interkulturelle Beziehungen
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Kulturelle Identität
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Broderick, Amanda J.
Lauring, Jakob
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Ottaviano, Gianmarco I. P.
10
Peri, Giovanni
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Demangeot, Catherine
9
Antal, Ariane Berthoin
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Hinner, Michael B.
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Hofstede, Geert
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Selmer, Jan
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Thomas, David C.
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Kopp, Horst
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Dai, Xiaodong
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Erez, Miriam
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Guo, Rongxing
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Kipnis, Eva
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Mayer, Thierry
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Mitra, Anirban
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Mukand, Sharun W.
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Ray, Debraj
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Schmidt, Christopher M.
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Thoenig, Mathias
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Voigt, Connie
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Barmeyer, Christoph I.
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Bolten, Jürgen
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Bouncken, Ricarda B.
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Brett, Jeanne M.
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Conac, Gérard
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International marketing review
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Journal of business research : JBR
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ECONIS (ZBW)
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
2
Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine
;
Broderick, Amanda J.
;
Craig, C. S.
- In:
International marketing review
32
(
2015
)
2
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011296982
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