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~person:"Brodie, Roderick J."
~person:"Wong, IpKin Anthony"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Working Paper"
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Search: subject_exact:"Customer retention"
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Beziehungsmarketing
Customer retention
5
Kundenbindung
5
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
Customer loyalty
3
Customer satisfaction
3
Gambling
3
Glücksspiel
3
Kundenzufriedenheit
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Advertising
1
Advertising effects
1
Advertising spending intensity
1
Betriebliche Wertschöpfung
1
Brand
1
Brand preference
1
Branding
1
Casino
1
Casino marketing
1
Complimentary service
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer value
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Fengshui
1
Impulsive gambling
1
Internet marketing
1
Kundenbindungsprogramm
1
Kundenwert
1
Labour-intensity
1
Loyalty formation
1
Loyalty program
1
Loyalty programs
1
Markenartikel
1
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Aufsatz in Zeitschrift
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Brodie, Roderick J.
Wong, IpKin Anthony
Prentice, Catherine
4
Bauer, Hans H.
3
Coussement, Kristof
3
Han, Heesup
3
Hilbert, Andreas
3
Homburg, Christian
3
Milan, Gabriel Sperandio
3
Quach, Sara
3
Ramaseshan, B.
3
Rodríguez del Bosque, Ignacio A.
3
Thaichon, Paramaporn
3
Aksoy, Lerzan
2
Al-Husan, Faten Baddar
2
AlHussan, Fawaz Baddar
2
Albadvi, Amir
2
Anber Abraheem Shlash Mohammad
2
Bebber, Suélen
2
Bolton, Ruth N.
2
Buoye, Alexander
2
Chang, Chun-Ming
2
Chen McCain, Shiang-Lih
2
Chen, Shu-Ching
2
Cossío-Silva, Francisco-José
2
Eberle, Luciene
2
Fischer, Thomas M.
2
Gao, Lily
2
Haan, Evert de
2
Hammerschmidt, Maik
2
Henderson, Conor M.
2
Jebarajakirthy, Charles
2
Keiningham, Timothy
2
Kim, Wansoo
2
Kumar, Anil
2
Kumar, D. Prasanna
2
Körnert, Jan
2
Makanyeza, Charles
2
Melero-Polo, Iguácel
2
Melnyk, Valentyna
2
Mensah, Samuel N-A
2
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Journal of business research : JBR
2
International journal of contemporary hospitality management
1
Journal of service theory and practice : JSTP
1
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ECONIS (ZBW)
4
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1
Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
2
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
3
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
4
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
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