Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Matthew Tingchi Liu; Ipkin Anthony Wong; Chu Rongwei and Ting-hsiang Tseng
| Year of publication: |
2014
|
|---|---|
| Authors: | Liu, Matthew Tingchi ; Wong, IpKin Anthony ; Chu, Rongwei ; Tseng, Ting-hsiang |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 26.2014, 7, p. 1024-1045
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| Subject: | Branding | Corporate social responsibility | Customer loyalty | Responsibility | Service industry | Brand preference | Relationship marketing | Corporate Social Responsibility | Beziehungsmarketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Glücksspiel | Gambling | Markenimage | Brand image | Dienstleistungssektor | Präferenztheorie | Theory of preferences | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010426100