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~person:"Brodie, Roderick J."
~person:"Wong, IpKin Anthony"
~subject:"Glücksspiel"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Working Paper"
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Search: subject_exact:"Customer retention"
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Glücksspiel
Customer retention
5
Kundenbindung
5
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
Customer loyalty
3
Customer satisfaction
3
Gambling
3
Kundenzufriedenheit
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Advertising
1
Advertising effects
1
Advertising spending intensity
1
Betriebliche Wertschöpfung
1
Brand
1
Brand preference
1
Branding
1
Casino
1
Casino marketing
1
Complimentary service
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer value
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Fengshui
1
Impulsive gambling
1
Internet marketing
1
Kundenbindungsprogramm
1
Kundenwert
1
Labour-intensity
1
Loyalty formation
1
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1
Loyalty programs
1
Markenartikel
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Aufsatz in Zeitschrift
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Brodie, Roderick J.
Wong, IpKin Anthony
Prentice, Catherine
3
Tsai, Henry
2
Chen McCain, Shiang-Lih
1
Chu, Rongwei
1
Hsee, Christopher K.
1
Hsu, Cathy H. C.
1
Jen, Eric
1
Lee, Louisa Yee-Sum
1
Liu, Emma
1
Liu, Matthew Tingchi
1
Lolli, Jeffrey C.
1
Moyle, Brent
1
Shen, Luxi
1
Suh, Eunju
1
Talloen, Joachim H.
1
Tseng, Ting-hsiang
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Tuguinay, Jovanie A.
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Journal of business research : JBR
2
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
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1
Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
2
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
3
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
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