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~person:"Brodie, Roderick J."
~subject:"Customer integration"
~subject:"Evaluation"
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Search: subject_exact:"Service-Dominant Logic"
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Brodie, Roderick J.
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Teaching : how to ensure quality teaching, and how to recognize teaching qualifications : editorial
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Brodie, …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. A1-A5
Persistent link: https://www.econbiz.de/10013206395
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Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
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