//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brodowsky, Glen"
~person:"Chou, Anna"
~person:"He, Xiyou"
~subject:"Product Placement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Südkoreanisch"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Product Placement
South Korean
3
Südkoreanisch
3
1997-2006
1
Brand image
1
China
1
Congo (Democratic Republic)
1
Consumer behaviour
1
Consumer electronics industry
1
Corporate Social Responsibility
1
Corporate group
1
Corporate social responsibility
1
Dispute settlement
1
Fernsehprogramm
1
Firm performance
1
International market entry
1
Internationaler Markteintritt
1
Konfliktregelung
1
Kongo (Demokratische Republik)
1
Konsumentenverhalten
1
Konzern
1
Lieferkette
1
Markenimage
1
Multinationales Unternehmen
1
Nachhaltige Entwicklung
1
National culture
1
Nationalkultur
1
Product placement
1
Samsung Co. Ltd.
1
Samsung Electronics <Seoul>
1
Supply chain
1
Sustainable development
1
Taiwan
1
Television programme
1
Transnational corporation
1
Unterhaltungselektronik-Industrie
1
Unternehmenserfolg
1
Vertical integration
1
Vertikale Integration
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Brodowsky, Glen
Chou, Anna
He, Xiyou
Huang, Yu-an
1
Kim, Hyun Jeong
1
Su, Hung-jen
1
Published in...
All
Tourism management : research, policies, practice
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of product placement on TV-induced tourism : Korean TV dramas and Taiwanese viewers
Su, Hung-jen
;
Huang, Yu-an
;
Brodowsky, Glen
;
Kim, Hyun Jeong
- In:
Tourism management : research, policies, practice
32
(
2011
)
4
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008907677
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->