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~person:"Brosio, Giorgio"
~person:"Courty, Pascal"
~person:"Gomez-Arias, J. Tomas"
~subject:"Market segmentation"
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Price elasticity in the performing arts : a segmentation approach
Kolhede, Eric
;
Gomez-Arias, J. Tomas
;
Maximova, Anna
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 523-550
Persistent link: https://www.econbiz.de/10014374939
Saved in:
2
Distinctions between frequent performing arts consumers : implications for segmentation and positioning
Kolhede, Eric
;
Gomez-Arias, J. Tomas
- In:
International journal of arts management
20
(
2017
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011782133
Saved in:
3
Segmentation of infrequent performing arts consumers
Kolhede, Eric John
;
Gomez-Arias, J. Tomas
- In:
Arts and the market
6
(
2016
)
1
,
pp. 88-110
Persistent link: https://www.econbiz.de/10011580971
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