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~person:"Brown, Stephen"
~person:"Giovanardi, Massimo"
~subject:"Brand management"
~subject:"Stadtmarketing"
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Brand management
Stadtmarketing
Place marketing
7
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6
Markenführung
5
City marketing
3
Belfast
2
Brand image
2
Markenimage
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Place branding
2
place marketing
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Wissenschaftliche Methode
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brand ecology
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city branding
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city brands
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consultants
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ecological perspective
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literary analysis
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macromarketing
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Brown, Stephen
Giovanardi, Massimo
Kavaratzis, Mihalis
6
Zenker, Sebastian
5
Bang, Nguyen
4
Braun, Erik
4
Dinnie, Keith
4
Hanna, Sonya
4
Lucarelli, Andrea
4
Melewar, T. C.
4
Rowley, Jennifer
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Warnaby, Gary
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Anholt, Simon
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Bose, Sunny
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Kerr, Greg
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Meffert, Heribert
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Papadopoulos, Nicolas G.
3
Roy, Sanjit
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Skinner, Heather
3
Zavattaro, Staci M.
3
Ashworth, Gregory J.
2
Balderjahn, Ingo
2
Baxter, Jessica
2
Bayraktar, Ahmet
2
Block, Jürgen
2
Campelo, Adriana
2
Cassinger, Cecilia
2
Charters, Steve
2
Cudny, Waldemar
2
Doering, Heike
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Foroudi, Mohammad Mahdi
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Gertner, Rosane K.
2
Gupta, Suraksha
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Hamzaoui-Essoussi, Leila
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Hultman, Magnus
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Jaffe, Eugene D.
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Kirchgeorg, Manfred
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Journal of marketing management : MM
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Marketing theory
1
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ECONIS (ZBW)
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Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen
;
Campelo, Adriana
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
Saved in:
2
Inclusive place branding : critical perspectives on theory and practice
Kavaratzis, Mihalis
(
ed.
);
Giovanardi, Massimo
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10013181178
Saved in:
3
Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Giovanardi, Massimo
;
Lucarelli, Andrea
;
Pasquinelli, Cecilia
- In:
Marketing theory
13
(
2013
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10009790638
Saved in:
4
The ambiguity of place branding consultancy : working with stakeholders in Rio de Janeiro
Sztejnberg, Raquel Goulart
;
Giovanardi, Massimo
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 421-445
Persistent link: https://www.econbiz.de/10011709135
Saved in:
5
A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
Saved in:
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