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~person:"Brown, Stephen"
~person:"Goetz, Georg"
~subject:"Deutsche Lufthansa <Köln>"
~subject:"USA"
~type_genre:"Case study"
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Deutsche Lufthansa <Köln>
USA
Low-cost strategy
3
Niedrigpreisstrategie
3
Auslandsverlagerung
2
Consultancy services
2
Creativity
2
Kreativität
2
Offshoring
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United States
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Unternehmensberatung
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Airline
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Competitive analysis
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Deutschland
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Fluggesellschaft
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Germanwings GmbH
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Germany
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Market entry
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Markteintritt
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Quality management
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Qualitätsmanagement
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Wettbewerbsanalyse
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Brown, Stephen
Goetz, Georg
Aydemir, Resul
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Aydogan, E.
1
Kesner, Idalene F.
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Michel, A.
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Müller, Stephan
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Singewald, A.
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Walters, Rockney G.
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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ECONIS (ZBW)
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Quality competition and entry deterrence : when to launch a second brand
Müller, Stephan
;
Goetz, Georg
- In:
Managerial and decision economics : MDE ; the …
38
(
2017
)
8
,
pp. 1201-1215
Persistent link: https://www.econbiz.de/10011820183
Saved in:
2
Don't try this offshore
Brown, Stephen
- In:
Harvard business review : HBR
86
(
2008
)
9
,
pp. 39-50
Persistent link: https://www.econbiz.de/10003759001
Saved in:
3
Kann man Kreativität ins Ausland verlagern?
Brown, Stephen
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
11
,
pp. 42-51
Persistent link: https://www.econbiz.de/10003770235
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