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~person:"Brown, Tim"
~person:"Herrmann, Andreas"
~person:"Sanchez, Ron"
~subject:"Innovation management"
~subject:"Kreativität"
~subject:"Marketingmanagement"
~subject:"Product design"
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Innovation management
Kreativität
Marketingmanagement
Product design
Produktgestaltung
33
Consumer behaviour
9
Konsumentenverhalten
9
Innovation
8
Organisatorischer Wandel
7
Organizational change
7
Automotive industry
6
Beziehungsmarketing
6
Innovationsmanagement
6
Kfz-Industrie
6
Modularisierung
6
Modularity
6
Relationship marketing
6
Deutschland
5
Germany
5
Industriedesign
5
Brand image
4
Kraftfahrzeug
4
Markenimage
4
Market research
4
Marktforschung
4
Motor vehicle
4
New product development
4
Produktentwicklung
4
Theorie
4
Theory
4
Conjoint Measurement
3
Gebrauchsgut
3
Brand management
2
Change Management
2
Decision under uncertainty
2
Design
2
Design Thinking
2
Entscheidung unter Unsicherheit
2
Ganzheitliches Denken
2
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2
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2
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English
17
German
16
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Brown, Tim
Herrmann, Andreas
Sanchez, Ron
Sosa, Manuel
17
Verganti, Roberto
16
Thisse, Jacques-François
14
Anderson, Simon P.
13
Dell'Era, Claudio
13
Orth, Ulrich R.
12
Chhajed, Dilip
11
Chan, Tian Heong
10
Eppinger, Steven D.
10
Landwehr, Jan Rüdiger
10
Spence, Charles
10
Dahl, Darren W.
9
Mihm, Jürgen
9
Tsafarakis, Stelios
9
Baldwin, Carliss Y.
8
Heitmann, Mark
8
Herstatt, Cornelius
8
Kohli, Rajeev
8
Ludden, Geke
8
Moss, Gloria
8
Motta, Massimo
8
Niedderer, Kristina
8
Palma, André de
8
Schreier, Martin
8
Toktay, L. Beril
8
Ulrich, Karl T.
8
Chen, Ying-Ju
7
Clune, Stephen
7
Eichner, Thomas
7
Kumar, Minu
7
Loch, Christoph H.
7
Stahel, Walter R.
7
Asriyan, Vladimir
6
Atasu, Atalay
6
Bauer, Hans H.
6
Candi, Marina
6
Chen, Steven
6
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1
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Harvard-Business-Manager : das Wissen der Besten
3
Psychology & marketing
3
Harvard business review : HBR
2
International journal of technology management : IJTM
2
Journal of business economics : JBE
2
Journal of marketing
2
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Business Essentials
1
Corporate creativity : developing an innovative organization
1
Die Betriebswirtschaft : DBW
1
International journal of automotive technology and management : IJATM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of open innovation : technology, market, and complexity
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Neue betriebswirtschaftliche Forschung : Nbf
1
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ECONIS (ZBW)
33
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1
Modularity design rules for architecture development : theory, implementation, and evidence from the development of the Renault-Nissan alliance "common module family" architecture
Sanchez, Ron
;
Shibata, Tomoatsu
- In:
Journal of open innovation : technology, market, and …
7
(
2021
)
4
,
pp. 1-22
In this paper, we propose a set of rules for developing modular architectures. We first consider the well-known concept of "Design Rules" advanced by Baldwin and Clark. We then propose a broader conceptualization called "Modularity Design Rules" that is derived from later studies of the...
Persistent link: https://www.econbiz.de/10012696024
Saved in:
2
Change by Design : wie Design Thinking Organisationen verändert und zu mehr Innovationen führt
Brown, Tim
;
Kātz, Barry
-
2016
Cover -- Zum Buch / Zum Autor -- Titel -- Vorwort zur deutschen Ausgabe von Tim Brown -- Inhaltsverzeichnis -- Einleitung: Die Kraft des Design Thinking -- Das Aus für alte Ideen -- Wir brauchen neue Optionen -- Stromaufwärts -- Eine andere Sicht auf die Dinge -- Teil I - Was ist Design...
Persistent link: https://www.econbiz.de/10011782604
Saved in:
3
Change by design : wie Design Thinking Organisationen verändert und zu mehr Innovationen führt
Brown, Tim
;
Kātz, Barry
-
2016
Persistent link: https://www.econbiz.de/10014011677
Saved in:
4
Designer als Umsetzer
Brown, Tim
;
Martin, Roger L.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
11
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011535044
Saved in:
5
Design for action
Brown, Tim
;
Martin, Roger
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011340323
Saved in:
6
Beyond "pink it and shrink it" perceived product gender, aesthetics, and product evaluation
Tilburg, Miriam van
;
Lieven, Theo
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 422-437
Persistent link: https://www.econbiz.de/10010527140
Saved in:
7
Building real modularity competence in automotive design, development, production, and after-service
Sanchez, Ron
- In:
International journal of automotive technology and …
13
(
2013
)
3
,
pp. 204-236
Persistent link: https://www.econbiz.de/10010200703
Saved in:
8
Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
9
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
10
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
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