Beyond "pink it and shrink it" perceived product gender, aesthetics, and product evaluation
Year of publication: |
2015
|
---|---|
Authors: | Tilburg, Miriam van ; Lieven, Theo ; Herrmann, Andreas ; Townsend, Claudia |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 4, p. 422-437
|
Subject: | Markenimage | Brand image | Geschlecht | Gender | Ästhetik | Aesthetics | Konsumentenpräferenzen | Consumer preferences | Produktgestaltung | Product design |
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