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~person:"Bruhn, Manfred"
~subject:"Customer satisfaction"
~subject:"Customer value"
~type_genre:"Fallstudie"
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Customer satisfaction
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Beziehungsmarketing
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Bruhn, Manfred
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Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
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Dienstleistungscontrolling
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ECONIS (ZBW)
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Kundenorientiertes Controlling von Corporate Shared Services durch interne Kundenbarometer
Bruhn, Manfred
;
Georgi, Dominik
- In:
Corporate Shared Services : Bereitstellung von …
,
(pp. 171 - 190)
.
2008
Persistent link: https://www.econbiz.de/10014559687
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2
Implementierung des Kundenwertmanagements - Modellierung und Anwendungsbeispiel
Bruhn, Manfred
;
Hadwich, Karsten
;
Georgi, Dominik
- In:
Dienstleistungscontrolling
,
(pp. 351-368)
.
2005
Persistent link: https://www.econbiz.de/10003302063
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