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~person:"Bruwer, Johan"
~person:"Calantone, Roger J."
~person:"Homburg, Christian"
~person:"Melewar, T. C."
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~subject:"Wine"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Wine
Marketing management
69
Marketingmanagement
69
Konsumentenverhalten
25
Brand management
16
Markenführung
16
Beziehungsmarketing
8
Brand image
8
Markenimage
8
Marketing
8
Relationship marketing
8
Lieferantenmanagement
7
Supplier relationship management
7
Innovation
6
New product development
6
Produktentwicklung
6
Brand
5
Business-to-business marketing
5
Corporate reputation
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Firmenimage
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Markenartikel
5
Theorie
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Theory
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United States
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Wein
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3
Designation of origin
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3
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Aufsatz in Zeitschrift
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25
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3
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English
23
German
2
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Bruwer, Johan
Calantone, Roger J.
Homburg, Christian
Melewar, T. C.
Sheth, Jagdish N.
Ko, Eunju
8
Vrontis, Demetris
7
Gierl, Heribert
6
Kumar, V.
6
Verhoef, Peter C.
6
Gao, Tao
5
Loureiro, Sandra Maria Correia
5
Pitt, Leyland F.
5
Rohm, Andrew J.
5
Spielmann, Nathalie
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang, Nguyen
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Kureshi, Sonal
4
Kushwaha, Tarun
4
Laroche, Michel
4
Martínez-López, Francisco J.
4
Parguel, Béatrice
4
Pauwels, Koen
4
Wiedmann, Klaus-Peter
4
Šerić, Maja
4
Abril Barrie, Carmen
3
Al-Homaidi, Eissa A.
3
Bae, Mikyeung
3
Bang Nguyen Viet
3
Barber, Nelson
3
Brasel, S. Adam
3
Chawla, Deepak
3
Chen, Jing
3
Cuneo, Andres
3
Dahana, Wirawan Dony
3
Dekimpe, Marnik G.
3
Desai, Preyas S.
3
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Journal of the Academy of Marketing Science
3
Asia Pacific journal of marketing and logistics
2
International journal of wine business research : IJWBR
2
The marketing review
2
European journal of marketing : EJM
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Journal of business research : JBR
1
Journal of general management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
Qualitative market research : an international journal
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
25
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date (oldest first)
1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
3
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
4
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
5
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
8
Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
Saved in:
9
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
10
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
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