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~person:"Bruwer, Johan"
~person:"Homburg, Christian"
~person:"Laroche, Michel"
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~subject:"Wine"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Wine
Marketing management
63
Marketingmanagement
63
Konsumentenverhalten
21
Theorie
13
Theory
13
Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
11
Relationship marketing
11
Deutschland
9
Germany
9
Kundenbindung
8
Marketing
7
Marketing theory
7
Marketingtheorie
7
Beziehungsmanagement
6
International marketing
6
Internationales Marketing
6
Market research
6
Marketing-Mix
6
Marktforschung
6
Branche
4
Business-to-business marketing
4
Economic sector
4
Globalisierung
4
Globalization
4
Market segmentation
4
Marktsegmentierung
4
Rajan Varadarajan
4
Wein
4
Welt
4
World
4
B-to-B-Marketing
3
Emerging economies
3
Firm performance
3
Kundenmanagement
3
Management
3
Schwellenländer
3
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8
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Article
18
Book / Working Paper
3
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Aufsatz in Zeitschrift
Collection of articles of several authors
Article in journal
19
Sammelwerk
4
Aufsatz im Buch
3
Book section
3
Collection of articles written by one author
3
Sammlung
3
Aufsatzsammlung
2
Festschrift
1
Graue Literatur
1
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1
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Language
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English
19
German
2
Author
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Bruwer, Johan
Homburg, Christian
Laroche, Michel
Sheth, Jagdish N.
Ko, Eunju
8
Melewar, T. C.
7
Vrontis, Demetris
7
Gierl, Heribert
6
Kumar, V.
6
Verhoef, Peter C.
6
Gao, Tao
5
Loureiro, Sandra Maria Correia
5
Pitt, Leyland F.
5
Rohm, Andrew J.
5
Spielmann, Nathalie
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang, Nguyen
4
Bauer, Hans H.
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Hippner, Hajo
4
Kureshi, Sonal
4
Kushwaha, Tarun
4
MartÃnez-López, Francisco J.
4
Parguel, Béatrice
4
Pauwels, Koen
4
Taylor, Charles Raymond
4
Wiedmann, Klaus-Peter
4
Wilde, Klaus D.
4
Šerić, Maja
4
Abril Barrie, Carmen
3
Al-Homaidi, Eissa A.
3
Bae, Mikyeung
3
Bang Nguyen Viet
3
Barber, Nelson
3
Brasel, S. Adam
3
Calantone, Roger J.
3
Chawla, Deepak
3
Chen, Jing
3
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Journal of business research : JBR
3
Asia Pacific journal of marketing and logistics
2
International journal of wine business research : IJWBR
2
Journal of the Academy of Marketing Science
2
Legends in marketing
2
Harvard-Business-Manager : das Wissen der Besten
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
21
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1
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10
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21
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1
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
2
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
3
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
4
Consumer preferences for human uniqueness in marketing communications
Davidson, Alexander
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 506-517
Persistent link: https://www.econbiz.de/10011880798
Saved in:
5
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
6
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
7
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
8
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
9
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Saved in:
10
Special section: New developments in global consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-306
Persistent link: https://www.econbiz.de/10010245296
Saved in:
1
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