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~person:"Bruwer, Johan"
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Search: subject:"Consumer Behaviour"
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Consumer behaviour
61
Konsumentenverhalten
48
Wein
35
Wine
35
Australia
19
Weinbau
15
Wine industry
15
Australien
14
Designation of origin
10
Herkunftsbezeichnung
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Market segmentation
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Wines
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Japan
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Marktsegmentierung
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Marketing management
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Marketingmanagement
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Restaurant industry
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Scale development/testing
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Survey research
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Tourismus
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United States
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Brand loyalty
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Holiday behaviour
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Involvement
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Urlaubsverhalten
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Age group
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Extrinsic cues
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Lebensstil
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Lifestyle
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Perception
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South Africa
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COO
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China
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research-article
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English
61
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Bruwer, Johan
Han, Heesup
119
Belk, Russell W.
115
Mattila, Anna S.
105
Grunert, Klaus G.
101
Phau, Ian
101
Huber, Frank
89
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Herrmann, Andreas
81
Bauer, Hans H.
80
Gierl, Heribert
79
Khare, Arpita
78
Wiedmann, Klaus-Peter
78
Sheth, Jagdish N.
77
Usman, Osly
76
Grewal, Dhruv
70
Dwivedi, Yogesh Kumar
68
Nayga, Rodolfo M.
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Agarwal, Sumit
65
Laroche, Michel
65
Wansink, Brian
63
Stavins, Joanna
62
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Walsh, Gianfranco
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Thøgersen, John
55
Pelsmacker, Patrick de
54
Rajagopal
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
52
Diamantopoulos, Adamantios
51
Rock, Bram de
51
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International Journal of Wine Business Research
7
Asia Pacific journal of marketing and logistics
5
Asia Pacific Journal of Marketing and Logistics
4
International journal of wine business research : IJWBR
4
Journal of retailing and consumer services
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
International journal of hospitality management
2
The international review of retail, distribution and consumer research
2
Agrekon
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
Journal of Consumer Marketing
1
Journal of Product & Brand Management
1
Journal of advertising research
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
1
The journal of product & brand management
1
Tourism and hospitality research : THR
1
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ECONIS (ZBW)
48
Other ZBW resources
13
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1
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
2
Chinese wine consumers' product evaluation : effects of product involvement, ethnocentrism, product experience and antecedents
Bruwer, Johan
;
Cohen, Justin
;
Driesener, Carl
;
Corsi, …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 139-150
Persistent link: https://www.econbiz.de/10014631683
Saved in:
3
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
4
The single-serve wine option in South African restaurants : product involvement, risk perception and information-related behavioural effects
Bruwer, Johan
;
Kidd, Martin
;
Vink, Nick
- In:
Agrekon
62
(
2023
)
3/4
,
pp. 258-278
Persistent link: https://www.econbiz.de/10014447522
Saved in:
5
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
6
Bridging the gap between trade operators and consumers to better understand the U.S. wine market : a simultaneous application of discrete choice experiments
Corsi, Armando Maria
;
Lockshin, Lawrence S.
;
Louviere, …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 152-165
Persistent link: https://www.econbiz.de/10014226410
Saved in:
7
Craft beer in the situational context of restaurants : effects of product involvement and antecedents
Bruwer, Johan
;
Cohen, Justin
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2199-2226
Persistent link: https://www.econbiz.de/10013412586
Saved in:
8
Do satisfied cellar door visitors want to revisit? : linking past knowledge and consumption behaviors to satisfaction and intention to return
Prayag, Girish
;
Disegna, Marta
;
Bruwer, Johan
- In:
Tourism analysis : an interdisciplinary tourism & …
26
(
2021
)
2/3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10012617341
Saved in:
9
Reducing information asymmetry in the auctioning of non-perishable experience goods : the case of online wine auctions
Onur, Ilke
;
Bruwer, Johan
;
Lockshin, Lawrence S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012238368
Saved in:
10
Digitalisation in grocery retailing in Germany : an exploratory study
Piroth, Philipp
;
Rüger-Muck, Edith
;
Bruwer, Johan
- In:
The international review of retail, distribution and …
30
(
2020
)
5
,
pp. 479-497
Persistent link: https://www.econbiz.de/10012315159
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