Chinese wine consumers' product evaluation : effects of product involvement, ethnocentrism, product experience and antecedents
Year of publication: |
2024
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Authors: | Bruwer, Johan ; Cohen, Justin ; Driesener, Carl ; Corsi, Armando ; Lee, Richard ; Huang, Ava ; Lockshin, Lawrence S. |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 32.2024, 2, p. 139-150
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Subject: | product category evaluation | ethnocentrism | country-of-origin effect | product involvement | purchase experience | purchase frequency | travel exposure | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | China | Wein | Wine |
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