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Search: subject:"Electronic Word of Mouth"
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Developing digital marketing : relationship perspectives
1
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ECONIS (ZBW)
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Digital content marketing as a catalyst for e-WOM in food tourism
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10012668421
Saved in:
2
Igniting the flame with
electronic
word-of-mouth
in digital marketing
Bu, Yi
;
Thaichon, Park
;
Parkinson, Joy
- In:
Developing digital marketing : relationship perspectives
,
(pp. 181-190)
.
2021
Persistent link: https://www.econbiz.de/10012586414
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