Digital content marketing as a catalyst for e-WOM in food tourism
Yi Bu, Joy Parkinson and Park Thaichon
Year of publication: |
2021
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Authors: | Bu, Yi ; Parkinson, Joy ; Thaichon, Park |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 2, p. 142-154
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Subject: | Digital content marketing (DCM) | Electronic word-of-mouth (e-WOM) | Food tourism | Informational Social Impact (ISI) | Normative Social Impact (NSI) | Use and Gratifications Theory (UGT) | Social Web | Social web | Virales Marketing | Viral marketing | Gesundheitsvorsorge | Preventive care | Tourismus | Tourism |
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