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~person:"Buchan, Nancy R."
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Enzyklopädie"
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Beyond Hofstede : culture frameworks for global marketing and management
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Conceptualizing culture as communication in management and marketing research
Adair, Wendi L.
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Buchan, Nancy R.
;
Chen, Xiao-Ping
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 146-180)
.
2009
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