Conceptualizing culture as communication in management and marketing research
Year of publication: |
2009
|
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Authors: | Adair, Wendi L. ; Buchan, Nancy R. ; Chen, Xiao-Ping |
Published in: |
Beyond Hofstede : culture frameworks for global marketing and management. - Basingstoke : Palgrave Macmillan, ISBN 0-230-20239-X. - 2009, p. 146-180
|
Subject: | Wirtschaftskultur | Economic culture | Nationalkultur | National culture | Kommunikationswissenschaft | Communication science | Bibliometrie | Bibliometrics | Theorie | Theory |
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