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~person:"Buckley, Peter J."
~person:"Krafft, Manfred"
~subject:"Beziehungsmarketing"
~subject:"Strategic management"
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Search: ("Corporate Governance" OR "Regulierung" OR "Führungskräfte" OR "Vergütungssystem" OR "Management") AND NOT isPartOf:Wirtschaftsdienst
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Beziehungsmarketing
Strategic management
Multinationales Unternehmen
126
Transnational corporation
116
Theorie
60
Theory
59
Strategisches Management
56
Auslandsinvestition
48
Foreign investment
47
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43
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66
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Buckley, Peter J.
Krafft, Manfred
Homburg, Christian
125
Bruhn, Manfred
123
Kumar, V.
83
Hitt, Michael A.
67
Huber, Frank
57
Verhoef, Peter C.
56
Verbeke, Alain
54
Han, Heesup
53
Herrmann, Andreas
52
Matzler, Kurt
51
Rugman, Alan M.
51
Foss, Nicolai J.
50
Smith, Alan D.
50
Hinterhuber, Hans H.
48
Müller-Stewens, Günter
48
Piller, Frank T.
48
Vrontis, Demetris
47
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Henry, Craig
45
Teece, David J.
45
Whittington, Richard
45
Stauss, Bernd
44
Kraus, Sascha
43
Palmatier, Robert W.
42
Stock-Homburg, Ruth
41
Wiedmann, Klaus-Peter
40
Mattila, Anna S.
39
Ratten, Vanessa
39
Gil Saura, Irene
37
Keuper, Frank
37
Mittal, Vikas
37
Porter, Michael E.
37
Andersen, Torben Juul
36
Hippner, Hajo
34
Reichwald, Ralf
34
Sheth, Jagdish N.
34
Svensson, Göran
34
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Foreign direct investment, China and the world economy
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Kundenmanagement & Electronic Commerce
3
Management international review : mir ; journal of international business
3
Strategic management review
3
The Oxford handbook of international business
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
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Journal of business economics : JBE
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1
Advances in banking technology and management : impacts of ICT and CRM
1
Asia Pacific business review
1
Betriebswirtschaftliche Studien
1
British journal of management : BJM
1
Business history
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer engagement marketing
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Edward Elgar E-Book Archive
1
Faculty & research / Insead : working paper series
1
Global strategy journal
1
Global strategy journal : GSJ
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
History of management thought
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Japanese multinationals in China
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Journal of Chinese economic and business studies
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
89
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1
Integrating social and political strategies as forms of reciprocal exchange into the analysis of
corporate
governance
modes
Boddewyn, Jean J.
;
Buckley, Peter J.
- In:
British journal of management : BJM
28
(
2017
)
4
,
pp. 575-588
Persistent link: https://www.econbiz.de/10011824441
Saved in:
2
How theory can inform strategic
management
education and learning
Buckley, Peter J.
- In:
Academy of Management learning & education : AMLE
17
(
2018
)
3
,
pp. 339-358
Persistent link: https://www.econbiz.de/10011952663
Saved in:
3
Customer acquisition strategies : a customer equity
management
perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
4
Customer knowledge
management
in der Konzeptphase der Neuproduktentwicklung
Böckermann, Florian
-
2013
Persistent link: https://www.econbiz.de/10009670621
Saved in:
5
Customer relationship
management
and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
Saved in:
6
Edith Penrose's theory of the growth of the firm and the strategic
management
of multinational enterprises
Buckley, Peter J.
;
Casson, Mark
- In:
Foreign direct investment, China and the world economy
,
(pp. 53-77)
.
2010
Persistent link: https://www.econbiz.de/10003941859
Saved in:
7
Customer engagement as a new perspective in customer
management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
8
Der Einsatz von Customer Relationship
Management
zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 375-397)
.
2008
Persistent link: https://www.econbiz.de/10003744951
Saved in:
9
Edith Penrose's theory of the growth of the firm and the strategic
management
of multinational enterprises
Buckley, Peter J.
;
Casson, Mark
- In:
Management international review : mir ; journal of …
47
(
2007
)
2
,
pp. 151-173
Persistent link: https://www.econbiz.de/10003436542
Saved in:
10
Der Einsatz von Customer Relationship
Management
zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 409-430)
.
2006
Persistent link: https://www.econbiz.de/10003323699
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