Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Oliver Götz; Wayne D. Hoyer; Manfred Krafft; Werner J. Reinartz
| Year of publication: |
2008
|
|---|---|
| Authors: | Götz, Oliver ; Hoyer, Wayne D. ; Krafft, Manfred ; Reinartz, Werner J. |
| Published in: |
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen. - Wiesbaden : Gabler, ISBN 3-8349-0808-8. - 2008, p. 375-397
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003744951