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~person:"Buijzen, Moniek"
~subject:"Deutschland"
~subject:"Marketing"
~subject:"Niedrigeinkommen"
~subject:"Online-Marketing"
~subject:"Youth"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Deutschland
Marketing
Niedrigeinkommen
Online-Marketing
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Advertising effects
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Children
7
Kinder
7
Target group
7
Werbewirkung
7
Zielgruppe
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6
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6
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children
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Cognition
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Consumer behaviour
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Konsumentenverhalten
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Buijzen, Moniek
Wiedmann, Klaus-Peter
9
Hudders, Liselot
7
Herstatt, Cornelius
6
Halfmann, Marion
5
Bauer, Hans H.
4
Cauberghe, Veroline
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Chikweche, Tendai
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De Jans, Steffi
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Drees, Norbert
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Franz, Rainer
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Götz, Konrad
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Heinrich, Stephan
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Kochhan, Christoph
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Kohlbacher, Florian
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Muthers, Helmut
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Pelsmacker, Patrick de
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Preuß, Klaus-Jürgen
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Schertler, Walter
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Singh, Ramendra
4
Allgayer, Florian
3
Bauer, Christoph
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Diller, Hermann
3
Dressler, Matthias
3
Enneking, Ulrich
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Enste, Peter
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Fletcher, Richard
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Friedrichsen, Mike
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Fromm, Jeff
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Gupta, Shruti
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Hamilton, Kathy
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Hennigs, Nadine
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Hütte, Edgar
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Keller, Bernhard
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Kranzusch, Peter
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Kuder, Martin
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Lebok, Uwe
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Nairn, Agnès
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
3
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1
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
2
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
3
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
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