//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Buil, Isabel"
~person:"Dimofte, Claudiu V."
~person:"Gammoh, Bashar S."
~subject:"Corporate culture"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Corporate culture
USA
Brand management
24
Markenführung
24
Brand image
19
Markenimage
19
Consumer behaviour
14
Konsumentenverhalten
14
Brand
9
Markenartikel
9
United States
7
Führungsstil
6
Leadership style
6
Beziehungsmarketing
5
Relationship marketing
5
Social Web
5
Social web
5
Unternehmenskultur
5
Bank
4
Viral marketing
4
Virales Marketing
4
Emotion
3
Employee retention
3
International marketing
3
Internationales Marketing
3
Mitarbeiterbindung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Salespeople
3
Verkaufspersonal
3
Brand equity
2
Brand extension
2
Brand love
2
Cluster analysis
2
Clusteranalyse
2
Cognition
2
Corporate Social Responsibility
2
Corporate reputation
2
Corporate social responsibility
2
Facebook
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Language
All
English
12
Author
All
Buil, Isabel
Dimofte, Claudiu V.
Gammoh, Bashar S.
Balmer, John M. T.
12
Melewar, T. C.
9
Baumgarth, Carsten
6
Urde, Mats
6
Bronnenberg, Bart J.
5
Christodoulides, George
5
Petty, Ross D.
5
Balmer, John M.T.
4
Bennett, Gregg
4
Burmann, Christoph
4
De Chernatony, Leslie
4
Flynn, Leisa Reinecke
4
Fournier, Susan
4
Gupta, Suraksha
4
Ind, Nicholas
4
Laroche, Michel
4
Miller, Darryl W.
4
Roper, Stuart
4
Schroeder, Jonathan E.
4
Seo, Yuri
4
Walsh, Patrick
4
Abratt, Russell
3
Bagozzi, Richard P.
3
Bardhi, Fleura
3
Berthon, Pierre R.
3
Biraghi, Silvia
3
Calantone, Roger J.
3
Chintagunta, Pradeep K.
3
Coulter, Robin A.
3
Dubé, Jean-Pierre
3
Ferreira, Mauricio
3
Friedman, Monroe
3
Gambetti, Rossella C.
3
Goldsmith, Ronald E.
3
Hatch, Mary Jo
3
Iglesias, Oriol
3
Johansson, Johny K.
3
more ...
less ...
Published in...
All
Journal of international marketing
2
American journal of business : applying research to practice ; AJB
1
Business research quarterly : BRQ
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics and management
1
Journal of customer behaviour
1
The international journal of bank marketing : IJBM
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
2
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
3
Antecedents and consequences of salesperson identification with the brand and company
Gammoh, Bashar S.
;
Mallin, Michael L.
;
Pullins, Ellen
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10010338160
Saved in:
4
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
5
The importance of corporate brand identity in business management : an application to the UK banking sector
Buil, Isabel
;
Catalán, Sara
;
Martínez, Eva
- In:
Business research quarterly : BRQ
19
(
2016
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10011660313
Saved in:
6
From internal brand management to organizational citizenship behaviours : evidence from frontline employees in the hotel industry
Buil, Isabel
;
Martínez, Eva
;
Matute, Jorge
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 256-271
Persistent link: https://www.econbiz.de/10011556074
Saved in:
7
Global brands in the United States : how consumer ethnicity mediates the global brand effect
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Bagozzi, …
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 81-106
Persistent link: https://www.econbiz.de/10008658032
Saved in:
8
Alliance competence : the moderating role of valence of alliance experience
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 964-986
Persistent link: https://www.econbiz.de/10009763940
Saved in:
9
Predicting the effectiveness of celebrity endorsements using the balance theory
Roy, Subhadip
;
Gammoh, Bashar S.
;
Koh, Anthony C.
- In:
Journal of customer behaviour
11
(
2012
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10009563574
Saved in:
10
Consumer evaluation of continuous and discontinuous innovation : the effects of brand equity and product category knowledge
Gammoh, Bashar S.
;
Voss, Kevin E.
;
Skiver, Ryan
- In:
American journal of business : applying research to …
26
(
2011
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10009407625
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->