Alliance competence : the moderating role of valence of alliance experience
Bashar S. Gammoh; Kevin E. Voss
| Year of publication: |
2013
|
|---|---|
| Authors: | Gammoh, Bashar S. ; Voss, Kevin E. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 5/6, p. 964-986
|
| Subject: | Strategische Allianz | Strategic alliance | Markenführung | Brand management | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009763940