Wallace, Elaine; Buil, Isabel; de Chernatony, Leslie - In: European Journal of Marketing 51 (2017) 11/12, pp. 2002-2029
explores materialism, self-esteem and self-monitoring as CDB trait antecedents, as a form of conspicuous consumption on social …; high self-monitoring increases other-oriented CDB. Self-oriented CDB is positively associated with donation intentions, but …